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Fill in the Blanks

Admit it. You’ve probably butchered our company name at some point during your career. It’s OK; nearly everyone has done it. But to set the record straight, we created a series of different ad approaches that will “school” the industry of how these three little letters are written, pronounced and spoken. What began as a series of teasers, each ad showcased the alphabet with an increasing number of missing letters, thus allowing our readers to piece the puzzle together. Once the reveal ad hit the newsstands, the three important missing letters of the alphabet magically appeared as the anchor of our ad.